VIVAlife - Menjalin hubungan Internasional, bisa dilakukan dengan banyak cara. Tidak hanya lewat hubungan ekonomi, politik atau bisnis. Mengangkat tema Chemistry, Fame Agenda menampilkan pagelaran busana yang bertujuan untuk memperlihatkan hubungan yang menarik lewat suatu kolaborasi dua negara. Tidak hanya urusan bisnis semata, tetapi juga hubungan antar budaya.
Diadakan di Lamoda Cafe, Plaza Indonesia, merek asal Australia yang dikenal dengan motif eye-popping-nya yang unik ini, bekerja sama dengan Darbotz, seniman grafiti Indonesia dalam koleksi yang dipamerkannya kali ini.
Terinspirasi dari tokoh-tokoh di dunia kedokteran dan sains pada penghujung abad lalu, seperti Florence Nightingale dan Marie Curie, busana siap pakai yang ditampilkannya terlihat edgy dan feminin dengan dominasi berbagai motif yang cantik.
Hal itu juga tampak dari berbagai potongan, seperti crop tee yang dipadukan dengan rok, mini dress, danjumpsuit. Sementara warna-warna cerah seperti kuning, peach, dan biru menjadi warna dasar koleksinya.
Pagelaran dilanjutkan dengan busana rancangan desainer lulusan Fashion Universitas RMIT Melbourne. Dibuka dengan busana yang terlihat sporty. Paduan rompi, midi dress dan topi yang dipadukan dengan kaus kaki warna cerah.
Dilanjutkan dengan gaun yang didominasi dengan warna hitam dan putih. Mereka memasukkan unsur rockpada beberapa busananya dengan aksen paku. Sebagai penutup gaun panjang berwarna emas dengan aksen paku di bagian pundak. (sj)
Fantastic news folks! We are featured in the article on Fashion media, Coutouring.com as one the top 10 Australian labels to watch in 2013. You can find the article by clicking on the link below:
So this afternoon I was invited by ANZ Private Bank to a boardroom lunch with Megan Quinn, one of the co-founders of internet luxury retailer Net-A-Porter. This is her (picture stolen from a Style Melbourne interview, I'm too shy to ask for photos).
Megan is Australian and has been in Australia for the last 8 (?) or so years concentrating on being a full-time mum, but is now planning to return to work in the business on a part-time basis. In her daughter's own words, she was at the bottom and now she's returning to the top.
So, in real life, what is she like? Really, really smart. This is one switched-on lady. Frank, on-the-ball, and totally believes in quality of product and quality of service.
A few interesting facts. Net-A-Porter started with a seed capital of 810,000 pounds gathered from friends and family. What does Megan consider the key to their continued success? Attention to detail in everything, from the layout of the website, to unrivalled logistics, to personal customer service, packaging (those handmade boxes and ribbons cost 25 pounds each!), and most importantly, exceeding expectations in every aspect.
Phew! Quite a few things for us to work on!
Net-A-Porter now spends approximately 27 million pounds annually on PR and marketing. But Megan firmly believes that the key is still in customer word-of-mouth.
So, let's hope we can learn a little from lunch. Which, incidentally, consisted of scallops and rack of lamb. Yum.
Jena Hall came round to Penny Lane and we took some pictures. Lots of new lovely things have dropped for SS13 at Fame Agenda. Jena wears The Eleventh Hour bra and in house brand - Fame Agenda leather skirt. All available from here
Photography/ Styling Annabelle Aronica
Model Jena Hall @ GIANT
On 11 July 2012, Australian womenswear label Fame Agenda opened its first retail outlet in Indonesia with a counter in Centro Discovery Mall, Bali.
Fame Agenda is well-known for its distinctive prints on fabric, often collaborating with graphic illustrators and artists in developing its signature prints for each season. Becoming somewhat of a cult label, Fame Agenda focuses on delivering edgy fashion yet in an accessible and wearable way.
Says creative director Monica Lim “every collection, we actually set aside some of our fabric because we always get male stylists, photographers and friends asking for our prints. They make them into shirts, blazers, even pillow covers! But our focus is and has always been womenswear. Our clothes can be interpreted in many ways, depending on the woman wearing it. She can make it look simple and relaxed, or sexy and glamorous.”
The first collection available in Indonesia is from Fame Agenda’s Spring 2012 Collection entitled “Lover’s War”. Inspired by the romance and tragedy of love in times of war, the collection features dresses and separates in its War and Soldiers print, mixed with fresh colours of mint and lilac. This collection will be available at Centro from July to September 2012.
The design of the store fitout focuses on natural materials such as wood and raw finishes. Based on Fame Agenda’s award-winning Melbourne store design by Matt Gibson, the design plays on illusion and angles to create a modernist approach to traditional arches.