We are one of the best shopping secrets in Melbourne :) Thanks Herald Sun. August 12 2013

25 shopping secrets

Fame Agenda Picture: Anna Byrne Source: HeraldSun

Fame Agenda

Level 2, Melbourne Central, 211 Latrobe St, city. Ph: 9650 2322

MOST people think that secret stores are tucked down cobblestone alleyways, or behind wooden doors at the top of a rickety staircase, or advertised by a single red garment hanging from a fire hydrant.

But in Melbourne, you can find a treasure in the most obvious of places. Yes, even in that hoodie hangout, the shopping centre. In this case, Melbourne Central in the heart of our CBD.

Fame Agenda qualifies as a secret because it is so well camouflaged against a backdrop of chain stores that you are prevented from just stumbling across it, the way you might were it in a laneway.

Meticulously styled, this store collates the most covetable line-up of labels including Karen Walker, Sretsis, Staple and Gary Bigeni alongside its own house label famous for its slick prints.