On 11 July 2012, Australian womenswear label Fame Agenda opened its first retail outlet in Indonesia with a counter in Centro Discovery Mall, Bali. Fame Agenda is well-known for its distinctive prints on fabric, often collaborating with graphic illustrators and artists in developing its signature prints for each season. Becoming somewhat of a cult label, Fame Agenda focuses on delivering edgy fashion yet in an accessible and wearable way.
Says creative director Monica Lim “every collection, we actually set aside some of our fabric because we always get male stylists, photographers and friends asking for our prints. They make them into shirts, blazers, even pillow covers! But our focus is and has always been womenswear. Our clothes can be interpreted in many ways, depending on the woman wearing it. She can make it look simple and relaxed, or sexy and glamorous.”
The first collection available in Indonesia is from Fame Agenda’s Spring 2012 Collection entitled “Lover’s War”. Inspired by the romance and tragedy of love in times of war, the collection features dresses and separates in its War and Soldiers print, mixed with fresh colours of mint and lilac. This collection will be available at Centro from July to September 2012. The design of the store fitout focuses on natural materials such as wood and raw finishes. Based on Fame Agenda’s award-winning Melbourne store design by Matt Gibson, the design plays on illusion and angles to create a modernist approach to traditional arches.